UCSB Athletics is proud to announce that the Gauchos will sport the `swoosh’ on its athletic uniforms starting for the 2009-10 season. Nike is now the apparel provider of all 20 intercollegiate athletic teams.
Most UCSB teams will make the switch to Nike exclusivity immediately. Women’s volleyball and the men’s and women’s soccer teams will be the first squads to play in all Nike apparel beginning this fall.
“Grabbing consistency in branding and design is very important,” said Director of Athletics Mark Massari. “We now have standards in fonts, logos and color schemes, plus we are playing to our strengths in use of the UCSB and Santa Barbara names and Gaucho mascot. But equally as important, is our fans having access to the new athletics look. As we gain momentum with new website and on-site set-up we will be aggressive in offering our fans great gear to wear with pride.”
Apparel with the new look will be sold online UCSBgauchos.com following a redesign of the official website of UCSB athletics in August. The new Nike gear will be available at games starting with the August 22 men’s soccer match against Westmont at 7 p.m. at Meredith Field at Harder Stadium.
The UCSB bookstore also has plans to offer the new look throughout the year.
“When you think of excellence, you think of the swoosh,” said women’s basketball coach Lindsay Gottlieb. “I’m thrilled about wearing Nike. They are committed to women’s basketball and collegiate athletics and will be part of all the exciting things that are ahead for the Gauchos.”
