Vans picks up U.S. Open of Surfing sponsorship

Vans U.S. Open of Surfing logo

The 2013 U.S. Open of Surfing is scheduled for July 20 to July 28 in Huntington Beach.

Santa Barbara surfer Lakey Peterson celebrates her victory at the 2012 U.S. Open of Surfing in Huntington Beach. (Lalande/ASP Photo)

Santa Barbara surfer Lakey Peterson celebrates her victory at the 2012 U.S. Open of Surfing in Huntington Beach. (Lalande/ASP Photo)

Huntington Beach, CA (February 7, 2013) – Vans® and International Management Group (IMG) today officially announce a three-year partnership encompassing Vans’ title sponsorship of the US Open of Surfing. Re-igniting the future of surfing’s most prestigious contest, Vans and IMG aim to engage the surf industry back to its roots, advocating an all-inclusive, world-class surfing competition and cultural festival.

“This is a big moment for the Open,” says James Leitz, SVP of IMG and Executive Producer of the Vans US Open of Surfing. “The event has been growing rapidly over the past several years and Vans has stepped in, harnessed all that energy and with their authentic roots and inclusive vision, will help steer this massive happening for many years to come.”

“Vans and IMG have been partners for the better part of two decades. Being able to continue this relationship via such an iconic platform, in our own backyard, is simply a perfect fit,” says Doug Palladini, Vans’ Vice President of Marketing. “We are really looking forward to bringing the entire surf and skate industry back to the US Open, leading by working with all of our peers, and inspiring a whole new generation of action sports fans. As we continue to grow our role in surfing, the US Open and the City of Huntington Beach afford us one of youth culture’s most powerful events to share our spirit of Off the Wall with millions of people. ”

The summer’s biggest youth culture festival, the US Open of Surfing returns to “Surf City USA” (Huntington Beach, CA) July 20 – 28. 2013 marks the 20th anniversary of the prestigious surf contest, and 54 years of consistent, competitive surfing at the iconic Huntington Beach Pier.

Santa Barbara surfers made a huge impact at last year’s contest as Lakey Peterson won the main event for the women and Conner Coffin was champion in the men’s Junior Pro competition.

The “Super Bowl of Action Sports,” owned and produced by IMG, the global leader in sports and entertainment, is headlined by the world’s best men’s and women’s surfers, professional skateboarders, musicians, and emerging artists. The nine-day event attracts crowds of upwards of one million people and showcases a 10-acre Action Sports’ retail and brand experience. US Open spectators will enjoy an interactive festival featuring more than 100 exhibits, autograph signings, DJs, guest emcees and prize giveaways.